beauty
Foundation — compare prices across major retailers
We’re tracking 24 live foundation listings across 1 retailer, priced from £2.49–£31.90 (typically around £6.94). That’s a £29.41 (1181%) gap between the cheapest and dearest listing, so comparing before you buy genuinely pays. Prices update daily and you always check out on the retailer.
Best price right now
PHOERA NATURALLY FLAWLESS FULL COVERAGE OIL FREE SOFT MATTE LIQUID FOUNDATION
£2.49 on eBay
Foundation price snapshot
- Price range
- £2.49 – £31.90
- Typical price
- £6.94
- Retailers compared
- 1 (24 listings)
- Potential saving
- £29.41 (1181%)
Comparing live prices across eBay. Prices update daily.
eBayLancôme Teint Idole Ultra Wear Foundation, Up to 24H Longwear, Liquid Foundation
£26.70
eBayPHOERA NATURALLY FLAWLESS FULL COVERAGE OIL FREE SOFT MATTE LIQUID FOUNDATION
£2.49
eBayPHOERA Bottle Liquid Matte Flawless Long Lasting Foundation 30ml *CHOOSE SHADE*
£4.55
eBayPHOERA® Foundation Concealer Full Coverage Makeup Matte Brighten long lasting UK
£8.95
eBayDior Forever Skin Perfect Foundation Stick Buildable Satin 1N Neutral 10g
£31.90
eBayGIORGIO ARMANI Designer Glow Radiant Revitalising Foundation SPF 15/PA+++ 30ml
£27.88
eBayMERODA Face Foundation Makeup, Expiry Date 2028-10-06
£21.50
eBayKIKO Milano Skin Lover Refining Face Powder Foundation - Colour Shade: 12 Mocha
£6.52
eBayHourglass Immaculate Liquid Powder Foundation. Shade: Warm Amber BNIB RRP £55
£26.70
eBayLuxe-Foundation Colour Changing SPF 50, Luxe Foundation For Mature Skin 30ml UK
£4.44
eBaySmooche Foundation Korean, Smooche Color Changing Foundation, For All Skin Types
£4.91
eBayLuxe-Foundation Colour Changing SPF 50, Luxe Foundation For Mature Skin 30ml UK
£4.49
eBayLUXE Color Changing Liquid Foundation 24H Waterproof Full Coverage CC Cream UK
£5.44
eBayMax Factor Pan Stick Foundation 9g - Select Shade over 20000 sold lowest price
£6.98
eBayPHOERA NATURALLY FLAWLESS FULL COVERAGE OIL FREE SOFT MATTE LIQUID FOUNDATION
£4.88
eBayPHOERA® Foundation Concealer Full Coverage Makeup Matte Brighten long lasting UK
£6.99
eBayLuxe-Foundation Colour Changing SPF 50, Luxe Foundation For Mature Skin 30ml UK
£7.62
eBayRimmel Lasting Finish Foundation 25 Hour SPF 20 - 010 Rose Ivory 30 ml
£2.51
eBay2026 Covebalm Beauty Skin Tint, Covebalm Foundation
£3.99
eBaySmooche Foundation Korean, Color Changing Foundation, For All Skin Types Makeup
£6.59
eBayRimmel Lasting Radiance Medium Coverage Anti Pollution Foundation, 100 Ivory
£7.99
eBayLuxe Color Change Waterproof Concealer Foundation (30ml) SPF 50
£9.99
eBayTWIN PACK - Phoera Matte Skin Foundation Full Coverage Face Makeup Concealer UK
£13.29
eBayPure Magic Minerals Foundation powder Bare Makeup Full Cover BUY 2 GET 1 FREE
£6.89
Related comparisons
Brand head-to-heads
What to look for when buying foundation
Suitability
Match the product to your skin or hair type — the “best” product is the one right for you, not the highest rated.
Heat & settings
For stylers and dryers, adjustable heat protects hair; fixed-temperature models are riskier for fine hair.
Authenticity
Buy fragrance and skincare from authorised sellers — counterfeit risk is highest on marketplace listings.
Ingredients
Scan the ingredient list for known irritants before committing, especially on sets you can’t sample.
Foundation — frequently asked questions
How much does foundation cost in the UK?
Across the 1 retailer we compare, foundation prices currently range from £2.49 to £31.90, with a typical price around £6.94. Prices change daily, so we refresh this comparison and you can set a free price-drop alert.
Where is the cheapest place to buy foundation?
Right now the lowest foundation price in our comparison is £2.49 on eBay — up to £29.41 (1181%) less than the most expensive listing. Because the cheapest retailer changes as stock and offers move, compare here before buying rather than defaulting to one shop.
Is foundation cheaper on Amazon or eBay?
It depends on the exact model, condition and current stock — neither is always cheaper. Rather than guessing, we show live foundation listings from Amazon, eBay and other UK retailers side by side so you can see which has the lowest price today.
How does WEM compare foundation prices?
We aggregate live foundation listings from multiple retailers into a single view, show the price on each, and link you straight to the retailer to check out. WEM may earn a commission on qualifying purchases, but that never changes the price you pay.