Brand & Influencer program
For global brands, talent, and agencies that need provable attribution, brand-safe surfaces, and contract-grade operations—with optional $WEM rewards and native WEM listings where it fits your strategy.
Not investment advice. $WEM utility and rewards are subject to program rules, region, and eligibility.
Who this is for
Talent & creators
- Campaign-tagged links and clear attribution for agencies
- Brand-safe placement and copy approval for hero campaigns
- Revenue and reward reporting you can align to talent contracts
Corporate brands
- Whitelisted SKUs, category rules, and official “brand hub” presence
- MSA / DPA and regional rollout with named account support
- Native WEM + escrow for selected hero products alongside affiliate discovery
Program pillars
Brand safety & control
Whitelisted SKUs, category rules, approval flows for hero placements, and takedown SLAs for verified abuse or IP issues.
- Brand hub pages with locked copy options
- Category and competitor adjacency rules (where technically feasible)
- Escalation path for legal / brand-security review
Attribution & reporting
Campaign-scoped links, UTM preservation, and exportable performance for finance and agency reconciliation.
- Creator / campaign codes with shop and outbound attribution
- Reporting exports (CSV) and roadmap: API & BigQuery/Snowflake
- Alignment with affiliate network postback where programs allow
Commercial fit
Account-managed deals sit alongside self-serve rates: guarantees, category exclusivity, and custom rev-share are handled in contract; product reflects entitlements.
- Named account manager and SOW-based onboarding
- Entitlement flags for fee discounts, featured slots, and WEM boost co-marketing
Operations & trust
Slack or email triage, incident response, and clear separation between indicative shop prices and final checkout on retailers.
- Runbooks for incident and reconciliation disputes
- Disclosures and regional availability reviewed with partner counsel
End-to-end journey (summary)
- 1Intake & fit
Goals (GMV, awareness, D2C, pilot region), brand guidelines, and legal constraints.
- 2Architecture
Brand hub, campaign structure, WEM vs affiliate mix, reporting fields, and success metrics.
- 3Pilot
Time-boxed launch with weekly reviews, attribution checks, and fraud monitoring.
- 4Scale
Expand SKUs, deepen integrations (API, SSO), and harden SLAs. Full E2E plan: internal runbook.
Detailed phase timeline and engineering checklist: docs/internal/ENTERPRISE_BRAND_INFLUENCER_E2E.md
Phase roadmap (indicative)
Goals, markets, risk review, and NDA / MSA path.
Brand hub, campaign parameters, reporting fields, and integration checklist (SSO roadmap, API scopes).
Limited SKUs or campaigns, measured KPIs, weekly business reviews.
Expand catalog, deepen data exports, and harden fraud and support SLAs.
Gaps we are honest about
Enterprise clients expect SSO, SOC2, full tax/VAT in native checkout, and 24/7 NOC. We are building the program so those items are on a named roadmap per account—not hidden. The public product today delivers discovery, tracking, WEM escrow path, rewards rails, and creator tools; the enterprise layer adds process, SLAs, and entitlements around that core.
We will align product, legal, and ops before any public campaign.