WEM media kit
Everything on this page is on the record and safe to quote. If a fact here is wrong, email [email protected] and we will correct it fast.
Boilerplate
Lift either verbatim — no permission needed.
WEM (wem3.ai) is a UK price-comparison service. Its free browser extension shows, on any retailer’s product page, what the same item costs elsewhere — with a 90-day price history, so shoppers can see whether a “deal” is real. WEM is free for shoppers and funded by disclosed affiliate commission; ranking is by price, and no retailer can pay for position.
WEM (wem3.ai) is a UK-based price-comparison service founded by Tony Xhufi. Its free browser extension works on any retailer’s product page: it identifies the product being viewed and shows what the same item costs at other stores, alongside a 90-day price history that shows whether the current price is genuinely low. The same comparison tools are available on wem3.ai and, via open standards (Model Context Protocol and OpenAPI), inside AI assistants including Claude and ChatGPT. WEM is free for shoppers and funded by disclosed affiliate commission paid by retailers; commissions never change the price a shopper pays, ranking is always by price, and no retailer can pay for placement. Checkout always happens on the retailer’s own site — WEM never takes payment.
Fact sheet
- What it is
- Price-comparison browser extension + comparison website + AI-assistant tools
- Price for shoppers
- Free — no account required
- How it makes money
- Disclosed affiliate commission from retailers ( full disclosure). No paid placement; ranking is by price.
- Price history
- 90-day history per tracked product — shows whether a discount is genuine
- AI assistants
- Works inside Claude, ChatGPT and other assistants via open standards — setup
- Founder
- Tony Xhufi (UK)
- Press contact
- [email protected]
Logos & images
Download the press pack (zip, ~12 MB) — wordmark, avatars, product shots on white, and lifestyle images with captions. The wordmark alone: SVG.
Deeper background
- What WEM is — the quotable definition.
- How WEM makes money — the full affiliate disclosure.
- The receipt — what happens on every comparison, step by step.
- Coverage — what others have written.