For edit · Retail Gazette / UKTN / InternetRetailing
The next generation of shopping extensions needs to earn consumers’ trust back
Tony Xhufi, Founder, WEM — draft for placement. Not a product announcement. Honey is the opening, not the identity.
The full piece — ready to file, with a named byline — is on the blog. This page is the press hook: who it is for, what it argues, and how to run it.
The argument, in four lines
- Shopping extensions lost trust by optimising the last click and the coupon, not the price.
- The useful job is: is this the real price, and is it cheaper elsewhere in the same currency?
- An empty result is better than a confident wrong one — including used stock dressed as a deal.
- Trade press should demand claims a non-engineer can verify in ten minutes.
Rights and contact
First serial offered to UK retail / tech trades. Exclusive window on request. Edits welcome — the piece is a draft. [email protected].